Frequently asked questions
Everything you need to know about Warm AI
What is Warm AI?+
Warm AI is a B2B website visitor identification platform. It shows you which companies and people are visiting your website, tracks visitor activity through a clean dashboard, and aggregates data from multiple leading providers for higher coverage than single-provider tools.
How does Warm AI identify website visitors?+
When someone visits your website, Warm AI queries multiple IP-to-company data providers at the same time, including RB2B, Snitcher, IPinfo and others. It then selects the best match per visitor. This approach identifies more visitors than single-source tools.
What data does Warm AI provide for each visitor?+
For each identified visitor: company name, domain, industry, company size, and location. Where available, person-level data is also provided, including the individual name, job title, and LinkedIn profile. US and Canadian visitors are identified at person-level. UK and European visitors are identified at company level first, then enriched to the individual contact where legally permitted.
How is Warm AI different from Lead Forensics?+
Lead Forensics relies on a single data source, which caps identification rates. Warm AI queries multiple providers at the same time for broader coverage. Warm AI also provides person-level data where Lead Forensics typically provides company-level only. Warm AI has no long-term contracts. Lead Forensics typically requires 12 to 24 month commitments.
How is Warm AI different from Clearbit?+
Clearbit (now part of HubSpot) is a single-provider reverse IP lookup tool. Warm AI queries multiple providers at the same time and selects the best match. Warm AI operates independently with no platform lock-in, while Clearbit is increasingly tied to the HubSpot ecosystem.
How is Warm AI different from Leadfeeder?+
Leadfeeder identifies companies visiting your website using a single data source. Warm AI uses a multi-provider engine that queries all major providers at the same time for broader coverage. Warm AI also provides person-level identification where Leadfeeder typically provides company-level only.
Does Warm AI require any technical setup?+
Setup takes about two minutes. Paste one line of tracking script into your site and visitor identification begins immediately. No development resources needed. The dashboard is accessible from any browser.
Is Warm AI GDPR compliant?+
Yes. Warm AI processes data in accordance with GDPR and UK GDPR. EU and UK visitor identification operates at the company level first. Person-level enrichment runs through compliant data partners and only where legally permitted.
Does Warm AI have an API?+
Yes. WarmAPI is the developer-facing API product for teams and platforms that want to integrate multi-provider visitor identification into their own products. Details at getwarmai.com/IP and documentation at docs.warmai.uk.
What does Warm AI cost?+
Usage-based pricing. You pay based on the number of identified visitors. No long-term contracts. No minimum commitments. No setup fees.
Can I try Warm AI before committing?+
Yes. Request access at getwarmai.com and the team will set you up. No credit card required to start.